The Hundreds was originally founded in Los Angeles in 2003 by Bobby and Ben Hundreds as a men's apparel company and online magazine. Inspired by a California culture, the brand is considered a lifestyle project influenced by a variety of California's defining traits from punk to hip-hop, skateboarding to surf. Now sold worldwide, including 4 of its own flagship  stores across the States, The Hundreds has expanded beyond apparel, accessories and headwear to a print magazine, a footwear collection and eyewear line.